Unilever Nexxus Hair Diagnostic Tool

November 2014

 

PROJECT OVERVIEW

Unilever asked us to create a hair diagnostic tool, specifically for their premium brand Nexxus, targetting potential customers in the retail environment, such as Boots and Selfridges. They previously developed a generic hair diagnostic tool called DICE. Thus, we started evaluate the DICE since we haven’t had a luxury of research in the field. Luckily, we identified many problems that would not fit the Nexxus brand image and the customer habits in the environment. I came up with two key ideas for the new tool, ‘one question on one screen’ and ‘clear categorisation.’

 

ROLE
Lead UX Architect

 

PROJECT EXCERPTS

1. Evaluation of the previous diagnostic tool

 

2. Recommendations

 

3. Sketches

 

4. Wireframes

 

5. Prototype

A prototype made with Axure.
Please follow the link: http://4gwarw.axshare.com/nexxus_dice_prototype.html

 

6. Web App