{"id":432,"date":"2012-06-18T02:27:18","date_gmt":"2012-06-18T02:27:18","guid":{"rendered":"http:\/\/design.ronincho.com\/?p=432"},"modified":"2024-07-19T05:06:20","modified_gmt":"2024-07-19T05:06:20","slug":"hp-elite-studio-nfc-experience","status":"publish","type":"post","link":"http:\/\/archive.hyunsangcho.com\/?p=432","title":{"rendered":"HP Elite Studio NFC Experience"},"content":{"rendered":"<h1>HP Elite Studio NFC Experience<\/h1>\nJune 2012\n<h1>&nbsp;<\/h1>\n<p><strong>PROJECT OVERVIEW<\/strong><\/p>\n<p>HP&#8217;s interests in the premium market have been rising and that lead them to develop their premium laptop line, Elite Studio (ES). However, the ES line needed a service that reflects physical products&#8217; quality. Thus, they specifically asked us to use NFC technology since the laptops come with NFC reader\/writer, and strategically it was one of the differentiators.<br \/>\nWe focused on transition experience from an old laptop to new ES laptop, unboxing, and everyday use, all using a fob type NFC device.<\/p>\n<h1>&nbsp;<\/h1>\n<p><strong>ROLE<\/strong><br \/>\nLead UX Designer<\/p>\n<h1>&nbsp;<\/h1>\n<p><strong>PROJECT EXCERPTS<\/strong><\/p>\n<p>1. Research<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/HP-Elite-Studio-board_combined.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-792\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/HP-Elite-Studio-board_combined.jpg 1500w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/HP-Elite-Studio-board_combined-235x300.jpg 235w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/HP-Elite-Studio-board_combined-785x1001.jpg 785w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h1>&nbsp;<\/h1>\n<p>2. Rationale<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC1.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-797\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC1.jpg 1753w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC1-300x212.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC1-785x555.jpg 785w\" sizes=\"(max-width: 1753px) 100vw, 1753px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC2.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-796\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC2.jpg 1753w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC2-300x212.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC2-785x555.jpg 785w\" sizes=\"(max-width: 1753px) 100vw, 1753px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC3.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-795\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC3.jpg 1753w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC3-300x212.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/20120525_HPPremiumUX_ESExperience_RC3-785x555.jpg 785w\" sizes=\"(max-width: 1753px) 100vw, 1753px\" \/><\/p>\n<h1>&nbsp;<\/h1>\n<p>3. Scenario &#038; Storyboard<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/journey.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-799\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/journey.jpg 1500w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/journey-300x255.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/journey-785x666.jpg 785w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h1>&nbsp;<\/h1>\n<p>4. Product Visualisation<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/1.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-803\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/1.jpg 1039w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/1-300x172.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/1-785x450.jpg 785w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/2.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-802\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/2.jpg 1039w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/2-300x172.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/2-785x450.jpg 785w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/design.ronincho.com\/wp-content\/uploads\/2012\/06\/3.jpg\" alt=\"\" width=\"780\" class=\"alignnone size-full wp-image-801\" srcset=\"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/3.jpg 1039w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/3-300x172.jpg 300w, http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/3-785x450.jpg 785w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<h1>&nbsp;<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; PROJECT OVERVIEW HP&#8217;s interests in the premium market have been rising and that lead them to develop their premium laptop line, Elite Studio (ES). However, the ES line needed a service that reflects physical products&#8217; quality. Thus, they specifically asked us to use NFC technology since the laptops come with NFC reader\/writer, and strategically [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,11],"tags":[],"jetpack_featured_media_url":"http:\/\/archive.hyunsangcho.com\/wp-content\/uploads\/2012\/06\/Thumbnails.jpg","_links":{"self":[{"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/posts\/432"}],"collection":[{"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432"}],"version-history":[{"count":20,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":1540,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/posts\/432\/revisions\/1540"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=\/wp\/v2\/media\/804"}],"wp:attachment":[{"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/archive.hyunsangcho.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}