{"id":668,"date":"2014-05-10T21:04:02","date_gmt":"2014-05-10T21:04:02","guid":{"rendered":"http:\/\/design.ronincho.com\/?p=668"},"modified":"2024-07-19T05:08:31","modified_gmt":"2024-07-19T05:08:31","slug":"mcdonalds-celebrating-40th-together","status":"publish","type":"post","link":"http:\/\/archive.hyunsangcho.com\/?p=668","title":{"rendered":"Celebrating 40th Together"},"content":{"rendered":"

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Celebrating 40th Together<\/h1>\nMay 2014\n

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Think with Google<\/a>
\nThe FWA Site of the Day\/Month\/Adobe Cutting Edge Award, 24 Sep 2014<\/a><\/p>\n

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PROJECT OVERVIEW<\/strong><\/p>\n

We asked users to give us their memories, and the best way to tell a story is to literally tell it. So using Google speech recognition we let our fans voice their memory, turn it into a beautiful typographic animated poster.
\nEach of the memories are personal and unique, so the posters. Our development partner Goodboy Digital built an engine understanding the feeling behind the story and choosing the colours, fonts, icons and animation accordingly.<\/p>\n

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ROLE<\/strong>
\nLead UX Architect<\/p>\n

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PROJECT EXCERPTS<\/strong><\/p>\n

1. User Journeys & Task Flows<\/p>\n

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2. Wireframes<\/p>\n

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3. Website \u2013 Visit the website<\/a><\/p>\n\n\n